If you work in online marketing or social media, you know how difficult it can be to try and be everywhere at once and how important is to know what people are saying about you online. Social media monitoring tools are a powerful tool to help brands, companies and individuals keep up with all relevant social media mentions. Here are some of the services:
1. Radian 6 ? It tracks keywords across all types of social media, monitoring everything from location to sentiment and providing real-time data on a dashboard widget.
2. Visible Technologies ? Visible Technologies has two main programs: TruCast, for social media community analysis that has a great dashboard that enables you to comment on blog mentions you find from within TruCast, and TruView, for brand reputation monitoring and defense that allows you to keep positive content at the top of the search engines.
3. Buzzlogic ? Focusing on marketers and PR people, BuzzLogic delivers product feedback and readership statistics and enables relationship building with influential bloggers and relevant product tracking.
4. TNS Cymfony ? TNS Cymfony has theOrchestra Platform, a Natural Language Processing engine that uses everything you can think of to get you super-specific data. Their service can take articles apart to find out whether your product is the focus, simply mentioned, and relationships between entries.
5. Nielsen ? From the company that has been monitoring everything for a long time, Nielsen has a slew of tools and webinars to get you up to speed with online monitoring.
6. Trackur ? Trackur is great because it offers basic social media monitoring tools at affordable prices. Individual plans can be as low as $ 18/ month, Companies $ 88/ month, and Enterprises $ 197/ month.
7. SM2 from Techrigy ? Great features designed with marketing agencies in mind, excellent price points and a smooth interface. Best of all, their support team is always available to help and guide you as you learn the system.
8. Brands Eye ? Brands Eye focuses on offering services to bloggers. They track online mentions and track reputation. They have a great feature where you can tag brand/blog mentions and rank them.
9. Reputation Defender ? Their goal is to Search out inaccurate/ damaging personal or family information, Destroy the online mentions, and Control your good name in the future. They offer MyChild, MyRepuation, MyPrivacy and MyEdge services. All monitor what they say, and MyEdge is about taking charge of your personal Google results.
10. Sentiment Metrics ? Sentiment Metrics does similar monitoring to all of these other services, with a focus on Sentiment. Great demographic-specific visuals and email alerts whenever you get a negative sentiment mention in the press.
11. Brandwatch ? They have a great social media monitoring tool with some of the best reports in the industry. It is mid market for pricing.
12. Addictomatic ? Addictomatic is a search engine that will give you a visual representation of your presence across social media sites, including youtube, digg, google blog search and Flickr. Just pop in your brand term (or your competitors) to get an overview of where youre doing well and which areas need attention.
13. Trendistic ? Trendistic is a useful site for tracking trends across Twitter. You can enter your search term (data may be limited for localized searches) and track recent trends to see what the level of conversation has been in Twitter.
14. Blogpulse ? Blogpulse is a great blog search engine as it is, but their conversation tracker is an excellent tool that can help you organize the sprawl of links and mentions about you or your brand online.
15. Boardreader ? Boardreader searches through forums and message boards for your keywords, bringing up the latest results which you can click through to, as well as graphs that will trend your results over certain time periods.
16. Social Mention ? Social Mention is an excellent real-time search engine that pulls in data from a range of social media. As well as displaying the latest results, it also gives you a sentiment score of positive or negative, related keywords, reach and many other useful metrics.
17. Facebook Search ? Facebook made changes to their search function last year, when they introduced the capability to search through public status updates. Just enter your search term and click everyones updates on the left hand side.
18. One Riot ? Another real-time search engine that its worth checking out, although not quite as comprehensive as Social Mention.
ABOUT MOTIVE8 MEDIA
With over 10 years of combined experience in Web development, new media and graphic design, social media and online marketing, SEO, Pay Per Click and banner advertising, media buying, marketing management, and corporate branding and identity. Motive8 Media is a full-service Internet marketing and Web Design agency in Vancouver. They mainly work with small to medium sized businesses looking to increase their online exposure and visibility. They offer integrated and customized marketing solutions to fit any business need or budget. For more information and examples of their work, please visit on the web at http://www.motive8media.ca
Source: http://www.1directory.net/internet-and-businesses-online/social-media-monitoring-tools-4828.html
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