The industry of video conferencing has been an interesting example of market competition in the world of technology. As smaller businesses rise, fall, and become acquired by the bigger service providers such as Cisco and Polycom, the industry dynamic continues to change. But one thing is for certain: the consumer wants interoperability. The fact that video conferencing and telepresence tools started out as being available from a wide range of providers, coupled with the fact that there area whole slew of possible hardware and software solutions available today, means that companies and other people need the ability to connect with other services and benefit from their features. Otherwise, video conferencing becomes a tragically limited form of communication. That?s why announcements like Vidyo?s recent one are so exciting ? ?Vidyo will deliver extended interoperability with Microsoft Lync?, as per the article on Telepresence Options.
The announcement effectively breaks down cost barriers for multi-vendor, multi-device scenarios. Companies already aligned with Microsoft Lync will be able to benefit from Vidyo?s services, and companies that use multiple vendors will be able to approach their communications needs in a more cost-effective, focused manner.
Both Microsoft and Vidyo stand to benefit from this partnership, because both companies? customers will now be able to benefit from the other?s features, and they will have access to more opportunities in the video conferencing world. This move shows an awareness on the part of Vidyo and Microsoft of the current field of video conferencing ? the need for more reasonable solutions to multi-party, multi-vendor, and/or multi-device connectivity is being met.
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