July 20th, 2012
If we need to keep a consumer?s interest in today?s competitive world, we have to offer more. This is especially true in the world of mobile devices and computers where it seems like each day brings staggering advancements. Smart TVs, Google TV and Evo TV are transforming televisions like never before and technology is working hard to keep up and in some cases, surpass the devices it runs on.
One such technology that is making some serious waves is Digital Direct Broadcast or DDB. It is considered to be a highly evolved, game changing,TV operating platform thatcan make your TV viewing a richer experience. It would be wrong to expect anything less than the best from the creation of seven industry legends- Philips, Videocon, Nivio (cloud computing), STMicroelectronics(Semiconductor manufacturing), Irdeto (software and applications), Faroudja(video technology), Strata( sound technology). What you have as a result is a fully integrated TV that enables several complex functions on the same platform.
Digital signals are received on DDB enabled TVs without a set top box which itself means clarity of picture and video. Instead of a set-top box you have an integrated chip that receives signals without downscaling. What you get as a result is an audio-visual experience like nothing you have experienced before. You can use cloud computing to save files which means the elimination of plug-ins and flash drives to watch saved content. You can also browse the internet if you so choose, right there on your computer screen- the remote control design includes the mouse and keyboard inside the TV. Another great aspect of DDB technology is its ability to convert 2D to 3D thereby negating the need for separate devices to do the job. And you have an option of upgrading your software on the TV itself, bypassing technicians and giving you the convenience of performing the task at your pace and time.
With top of the line technology like a dual-core processor for fast data transfers, a 14-bit video processorfor brilliant color reproduction and 450 Mhz, DDB delivers on all fronts. It also has MEMC(Motion Enhancement and Motion Correction) and issues of blur and shaky images are also eliminated. This is done by the construction and interpolation of frames between frames. DDB enabled TVs support audio optimization, 3D technology, Faroudja Video and what you get is less noise distortion and sharper pictures. Strata Certified Audio and a 10-band Graphic Equalizer take music to a whole new level. As you can see, each major player has contributed something to make the DDB a technology that will transform your entire experience.
DDB is technology that promises to deliver on its claims. It would be interesting to explore this idea as it captures the hearts and minds of people everywhere.
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