Last updated 14 hours ago
Let's face it, in the Facebook and social media era, we all want to believe that everyone wants to know everything about our day to day lives. Via social media we share what we are thinking/feeling, how our day was at work, post pictures of what we had for dinner, etc. There is no exception when it comes to?us sharing where we are, who we are with, and what our experience is/was?like.
Whether your business is a popular five star restaurant or a one of a kind gift shop, your consumers want to talk about you and want others to know that they have visited your business. If your brand does not have a social media presence, you are missing out on the possibility to allow "word of mouth" advertising to work for you. Ultimately social media conversations have become just as important as face to face conversations; thus, when someone location-tags your business via social media, it gives your business relevance and in turn revenue.
"Among users of mobile Wi-Fi hotspots in Q2 2012, more than six in 10 tagged their social media status updates, photo uploads or other posts with their location", according to this article from eMarketer. Your consumers are looking for your business on social media sites, and want to be your brand's advocates by sharing with their friends, families, co-workers, etc. their experience and their visits.
http://www.emarketer.com/Article.aspx?R=1009298
About Nate Louis: Nate is an experienced Internet Marketing Consultant with ReachLocal in Cleveland Ohio. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He has managed hundreds of online marketing campaigns for local businesses, agencies, and Non-Profits. Give him a call at (216)253-5691 to schedule a Free Consultation.
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